TL;DR
A leading automotive dealership in the UAE struggled with vehicle tracking inefficiencies, frequent damages, and high operating costs. LocateNow.ai implemented its Real-Time Location System (RTLS) integrated with the client’s Dealer Management System (DMS). Within 3 months, the dealership achieved 2.5× faster vehicle retrievals, 70% fewer damages, and a 15% drop in operating costs.
Table of Contents
Client Overview
A leading automotive dealership group in the UAE manages a high-volume vehicle yard with thousands of cars moving in and out every week. The business faced challenges in tracking vehicle locations, coordinating yard staff, and preventing damages during movement. These inefficiencies impacted customer delivery timelines and caused unnecessary operating costs.
The Challenge
- Vehicle tracking inefficiencies: Yard teams spent excessive time locating vehicles, leading to delays in test drives and deliveries.
- High damage risk: Frequent manual movements resulted in increased dents, scratches, and accidental damages.
- Lack of integration: The existing Dealer Management System (DMS) offered no real-time tracking capability, making coordination slow and error-prone.
- Escalating operational costs: Staff productivity was low due to manual searching and inefficient workflows.
The Solution (LocateNow.ai’s Approach)
LocateNow.ai deployed its Real-Time Location System (RTLS) and location intelligence platform within the dealership’s vehicle yard.
Key steps included:
- RFID & GPS tagging of all vehicles for live tracking across the entire yard.
- Integration with legacy DMS, enabling real-time vehicle location data within existing workflows.
- Custom alerts & workflows set up to notify teams when vehicles were misplaced, delayed for maintenance, or required immediate movement.
- Interactive dashboards for yard supervisors to monitor vehicle status, staff assignments, and workflow bottlenecks.
Results Achieved
Within 3 months of implementation, the dealership achieved measurable improvements:
- 🚗 2.5× faster vehicle retrievals during customer delivery and test drives.
- 🛡 70% reduction in vehicle damages by minimizing unnecessary manual handling.
- ⏱ Significant time savings as staff no longer spent hours locating cars manually.
- 💰 15% drop in operating costs, driven by improved staff productivity and reduced damage claims.
- 📊 Real-time visibility & accountability, enabling data-driven decisions for yard operations.
Key Takeaways
- Real-time location tracking transforms yard efficiency, reducing delays and human error.
- Seamless ERP/DMS integration ensures organizations don’t need to overhaul existing systems.
- Automation & alerts prevent losses and improve operational safety.
Rapid deployment means enterprises can realize ROI in weeks, not years.


